| newsletter
It's not the same: Writing for on-line exhibits Writing for the web and electronic media is
not the same as writing for print. This is not obvious to many people
- how many boring, pointless web sites have you visited? |
|
| 1. Keep it simple.
The average museum visitor spends 20 minutes in a "real"
exhibit. They spend less time than that on-line. No one can read a
novel in 20 minutes. 2. Layer information and scale text accordingly. Break down the text into at least 3 levels e.g. title, overview and details. Even if you only read the overviews, you have a general understanding of the story. In depth information is there when you want it. 3. Imagine how people are attracted to information. Think of flipping quickly through a magazine and stopping at an interesting article. It is often a picture or headline that draws you in. This works on the web too. 4. Don’t duplicate your "real" exhibit. If your web site is support for a physical exhibit, don’t simply put the whole exhibit on line. This doesn’t take advantage of what a virtual exhibit can do. If you’ve "seen" the exhibit on-line there is less reason visit the "real" one. 5. Have fun! That’s really the whole point, isn’t it? If you’re not having fun, chances are the visitor isn’t either. |
|
|
Tracy Bright
Tracy is an Industrial Designer with 16 years' experience, ten years in museum design. She combines interactive exhibit design with the web to enhance museum exhibit goals. If you would be interested
in subscribing to my newsletter
home |what's
new |about BrightID | exhibits
draw visitors | museums go virtual
|
|
