FliteBase ä
Airline Information Management System
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FliteBase ä Airline Information Management System |
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COMMERCIAL MODULE |
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Operating in a fundamentally unstable environment, Commercial is the engine which drives the airline as a business. Industry leaders are usually firms which have good records for forecasting demand and cost conditions. Commercial augments the airline's value by matching ever-changing market demand with available resources while ensuring a satisfactory return on investment. Future capital requirements of the airline depend, in large measure on reasoned projections of market trends. |
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FliteBase facilitates the development of required resource/demand synergies by monitoring environmental changes, by identifying competitive opportunities and threats, and by assisting i the implementation of strategy. Costly trial-and-error methods are avoided through the use of business simulation techniques. The Commercial Manager uses FliteBase to monitor market trends, to define timetables and fares, to signal resource demands to the remainder of the airline, and to report performance. |
Aircraft Directory General characteristics/ performance; seat configurations/ plans. Airport Directory General information; IATA/ICAO Location Identifiers Flights Directory Corporate timetable Industry Information Code-sharing agreements/ marketing alliances National Information Country directory, public/ religious/ school holidays/ special events (with memo); ISO country identifiers/ currency codes; time zones Sector Directory General information; traffic rights (request procedures, approvals, expiry dates); sector analysis, sector flights, seasonal traffic adjustments Tables and Codes Calendar functions; unit conversions; currency conversions Information Cabinet
Planning rules Non-scheduled flights Sector Expected Costs/Sales Realtime Flight Movement Display Projected Resource Availability/Demand Scenario Simulator Trend Analysis |
Foreign Operators Benchmark resources, operating indices, financial indices, timetable, fares; forecast resource availability/ demands; sector expected costs/ sales. Market Political-legal Economic Socio-cultural Survey analysis Information cabinet
Interline/ International Air Agreements Authorities/ approvals Proration agreements
Operating indices, passenger yield, passenger loyalty Revenue Analysis Overbooking, fare mix, segment control, point-of-sale, currency exchange
General activity Performance Travel type and stretch, O&D, On/Off, City-pair, passenger complaints; City-pair revenue, fare mix, point-of-sale, yield analysis, branch daily sales.
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Copyright © 1997. Advanced Management Concepts. All rights reserved. |
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