Working with the Double-edged Sword

These days, many employee communications and human resource professionals face a double-edged sword. On one side, companies profess that "people are our most important resource." On the other, fiscal restraints can make the hard job of managing and motivating people that much more difficult.

So how can you deal with the double-edged sword without getting cut? Focus on your program and communications objectives. Quality doesn’t always mean spending more money; it means spending what you have wisely.

• Communication consulting and strategies
• Copywriting
• Graphic design
• Print production
• Multi-media and video production
• Intranet
• Training in presentation and writing skills

Communicating with People Who Create Business Success

Although corporations develop extensive marketing programs for external audiences, they often overlook applying similar energy to their employee communications. Because your people create business success, it’s essential that internal communications are presented clearly and consistently.

Media Matrix Communications Inc. is a group of human resources communications professionals experienced in creating strategies and programs which provide timely, relevant and cost-effective results. We’ve delivered award-winning employee communications for some of Canada’s largest corporations.

• Bell Canada
• CIBC
• HR Secretariat
• IBM
• ICI Canada
• Scotia Bank
• Toronto Hydro
• Workers’ Compensation Board

Professional Affiliations:
International Association of Business Communicators (IABC)
Human Resources Professionals Association of Ontario (HRPAO)

Publications of interest:
HR Reporter

Contact Media Matrix by e-mail for more information