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Client: MERX
- Cebra Inc. / Ron Neuman
Agency: Technology
Marketing Group / Brian Salter
Challenge:
Rollout of a new national electronic tendering and
procurement service designed to facilitate interaction between the public
and private sector business communities. All three levels of Canadian government
were on board as well as school boards, hospitals and academic institutions.
Design Solution:
Campaign advertising and support information materials
were developed positioning MERX as the primary on-line distribution channel
for procurement bidding opportunities with fair and equal access to all. The
core strategy was that any supplier large or small, could easily access and
benefit from this cutting edge electronic commerce process.
Results:
The campaign was very successful. Initial response
met target objectives and as the campaign progressed, feedback from first
adopters provided valuable insight into service and support improvement opportunities.