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Client: Horizons
of Friendship / Father Tim Coughlan
Agency: J.H. Burley
/ Jack Burley
Challenge:
This not-for-profit charitable organization was doing
work in Central America on a shoe string budget. In order to expand their
mission and progams, they needed to develop a higher profile, stable funding
and professional public relations and communications procedures.
Design Solution:
Working with their field representatives, a variety
of materials were developed, including; new logotype, appeal ads, newsletter,
information kits and direct mail lists. All materials were based around the
theme of 'Friends Sharing'. The very resourceful Tim Coughlan found pro bono
ad and billboard space and the ad agency organized PR articles and stories
on the work the organization was doing.
Results:
The results were immediate and dramatic. Interest
in the charity and it's work, donor contributions, volunteer enquiries and
government funding were all impacted. The agency was able to grow it's programs
and plan for the future.