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Client: First
Interactive Computer College
Agency: Century
Graphics / Mary Eng
Challenge:
New campus startup in downtown Toronto. Develop a
summer/fall campaign to attract new student candidates to information seminars.
There were two knowledge streams - IT and Business Applications - Multimedia
and Graphics Applications.
Design Solution:
Attracting a youth market to very high end and costly
career training required strong visual and emotive appeal. Bi-weekly information
seminars were set up to provide hands on interaction with the technologies
and instructors. Ads were placed in youth oriented community papers and career
sections of the dailies. Ads featured instructor bios and their work and also
highlighted the school facilities, amoung the best in North America.
Results:
The information seminars were very successful. Quotas
for attendance were consistently met and exceeded. Enquiries and follow up
visits increased as the campaign progressed. The school developed further
advertising and brochure materials based on the seminar creative concepts.