New Media are proliferating like...

Well you get the idea. The only thing certain is that next week somebody will have devised yet another innovative way to reach yet another affinity group guaranteed to deliver big numbers to the bean counters. Marketers need to master the new technologies.

I help clients leverage the power of the New Media by providing seamless integration of their message through multi-platform modalities. Print on demand, electronic publishing, internets and intranets, e-commerce, CD catalogs and brochures, email newsletters, PDF workflow, B2B partnering, peer sampling, sponsorships, postering... it's a wild and wacky world of marketeering.

As more channels for conducting business come onstream, managing the message has become a science in itself. I find ways for clients to work smarter by repurposing their legacy communications assets. Productivity, resources and the bottom line are all affected by how well you've defined your communications practices and procedures.