(HOME, Graphics,Architecture, Industrial Design)
Modus Operandi
From my training and practical experience in architecture my work has evolved to embrace a world existing only through the visions of technology.
Although I still produce images to study and communicate architecture and design intent, a large part of my work has involved the image as the final product.
I know how things are built. A knowledge of scale, materials and structure is critical to creating a convincing image. Failure to recognize these more technical concerns can distract from the intent of the image whether it represents a building concept or an altered vision of the real world to convey an idea.
My work consists of any combination of the following
Techniques:
1) digitally edited photographic source material (Photoshop)
2) vector based art work/ CADD drawings (Illustrator/MicroStation)
3) computer generated and rendered geometry (Alias Sketch/MicroStation)
4) superimposition of computer geometry within a context of photographic source material (Alias Sketch/MicroStation)
5) mapping of photographic material or vector based work onto computer geometry (Alias Sketch/MicroStation)
Concept Development
I take equal satisfaction in the artful execution of a developed concept as in developing the image from the text or concept it is to illustrate.
I have strong design skills that inform the process and establish options as the image progresses.
The input to develop an image ranges from a paragraph or sketch to a fully complete article or technical drawing.
Completion Time
A development dialogue may unfold over the course of weeks as a concept matures or the timing may demand overnight production.
The final image has enourmous power to communicate, likewise the development of that vision through progressive iterations is critical to extract the maximum creative potential from the process.
Technology
The technologies that have been developed and become widely accessible during the 90's allow a designer a development process previously unavailable.
The capability exists to explore ideas and communicate throughout the process at a level of visual sophistication previously reserved for the final edition of an image.
Lessons that began through a love of building real world constructions have informed not only the way things looks but the elegance with which they are put together and hence their versatility and responsiveness as a solution to a particular problem.
Guy Zimmerman
1/9/2001