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A Few Additional Words

 

The fact that someone speaks a language other than English does not mean he or she is qualified to effectively probe into why consumers do the things they do.

 

It is a learned skill

 

Researchers at MRA acquired their skills researching the mainstream North American market. Our interpreters are professionally-trained, highly-experienced with a solid understanding of linguistic nuances. The methods we practice, the standards we adhere to, are no less stringent than major marketers require of their traditional market research firms.

 

We wouldn't have it any other way

 

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OUR KEY AREAS OF RESEARCH INCLUDE:

 

  • Positioning & Image/Equity
  • Concept evaluation
  • Advertising testing
  • Ethnography study
  • Usage & Attitude
  • Ad tracking
  • New product development

We are always pleased to provide a quote for research services and consultation.

 

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