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10 INTERVIEW QUESTIONS THAT CAN GET BOFFO RESULTS

excerpt from: June 7, 2004 Canadian Business Magazine; by: Sarah B. Hood
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Looking to hire? Is "Tell us a bit about yourself" a staple of your job interviewing repertoire? If so, the prize candidates may be sailing by, while you're left with a straggling collection of also-rans. Since the widespread adoption of behavioural-based interviewing techniques, many often-used questions are now considered stale at best, pointless at worst.

Behavioural-based interviewing--also referred to as "competency-based"--works from the assumption that past behaviour is the best predictor of future performance. "Competency is a buzzword you hear a lot, but that is often misunderstood," says Jan Stewart, Toronto managing partner with EgonZehnder International Inc., an executive search firm based in Zurich. "Competencies are the few, but critical, characteristics the manager should have." A typical list for CEOs might include vision, leadership, or teamwork and results orientation.

Besides offering an accurate basis for matching candidates to the job, this approach has another advantage. "Behavioural-based interviewing enables you to conduct the same interview with subsequent candidates and compare, removing biases from the interview process," says Arlene Russell, who has spent 25 years with Scotiabank, most recently as vice-president of domestic human resources. "What you're watching for is the genuineness of answers, something with depth, and maybe even some reflection."

Effective questions get down to specifics. "We want to avoid glittering generalities," Stewart says. When trying to identify a team-oriented candidate, a question like "When did you achieve consensus?" is too broad. Instead, you should ask for an example of when the candidate encountered resistance to an idea, and how he or she resolved it. "Hypothetical questions to me are the same," says Stewart. "They just show how smart someone is on their feet, not how well they can do the job."

Similar difficulties arise with questions like, "What have you been criticized for?" "Nine times out of 10 they'll say 'Being a perfectionist or a workaholic,' " Stewart reports. If a candidate identifies an area of weakness, but the job doesn't require strength in that area, she asks, "Why do you care?"

So, what questions should you be putting to potential hires? Here are 10 revealing ones you may want to consider employing.


1. Tell us about a best-in-class standard or practice that you've introduced.

This is a high-level question designed to unearth strong competency in results orientation, according to Stewart. For a middle-range candidate, you might lead off with the less-sophisticated, "Tell us about a stretch goal you established for your team." At the most basic level, the interviewer could start with, "Give me an example of an action you have taken to improve your work efficiency."


2. Describe a situation when a subordinate was able to change your mind on a particular course of action.

This question helps identify a candidate who excels in team leadership, says Stewart. Another good one would be (at the top level), "Tell us about a time when you were successful in motivating team members to make personal trade-offs for the benefit of the team." At the lower end, you could use "Give an example of a time when you had a conflict with a subordinate."


3. Tell us about the most unpopular decision you have made.

"Behaviour-based questions are standard here," says Dave Scapillati, vice-president of sales and marketing for Prime Restaurants of Canada Inc., based in Mississauga, Ont. Prime runs 147 locations of such brands as East Side Mario's and Casey's Bar & Grill across the country, and has made the Deloitte & Touche and CIBC list of the 50 best-managed companies in Canada for the past four years. If this question doesn't elicit enough detail about a candidate's skills in leadership and negotiation right away, says Scapillati, the interviewer can follow up with sub-questions: "What was the issue?"; "Why was it unpopular?"; "Why was it so important to you?"; "How did you get by?"


4. Describe a time when you were faced with a challenging situation that involved balancing competing interests in your personal life with issues in the workplace.

Human rights legislation prohibits questioning designed to reveal personal information about such areas as racial heritage and sexual orientation. But employers shouldn't think they need to shy away from all questions that let the candidate talk about life outside the office. "People give you amazing examples, and some of them demonstrate that they were effective, that they were creative, that they looked to find solutions beyond the norm," says Toni Garro, vice-president of human resources for AstraZeneca Canada. "It's amazing where people go when you just give them an open landscape."

AstraZeneca Canada is the Canadian branch of the international pharmaceutical company whose portfolio includes the cancer fighters Casodex and Arimidex and the asthma treatment Symbicort. "We all share a passion for healthy living and helping people who are ill, and we try to recruit for people who have a similar belief system," says Garro. She cautions, however, that the answers to this type of question vary. "If they're meeting with HR, they tend to be more open about their personal life," she explains. "If they deal with line managers, they tend to talk more about their work life, because that's what they think they'll be interested in."


5. Who was your best/worst boss or mentor?

This question "demonstrates the kind of leadership skills that they admire," says Scotiabank's Russell. Therefore, the interviewer is probably hoping to hear about someone who inspired the candidate, perhaps someone who excelled at listening and responding to feedback. If, on the other hand, the virtues a candidate ends up extolling sound like basic management skills (as in: "They held meetings on time"), that's "not too convincing," Russell adds. "You're really looking for them to describe a leader versus a manager."


6. What are two areas of professional development that you're working on?

This question is designed to identify the genuine "lifelong learner." Asking for just one area is easy, says Russell. "The second asks them to dig a little deeper. It asks them about their own self-awareness and where they are developing." Because AstraZeneca assigns a high value to a prospective employee's capacity for growth, says Garro, "if somebody was struggling with that question, that would be a bad sign." However, she emphasizes that not all the examples need to be job-related--personal networking and volunteer board activities are equally valid.


7. Describe a crisis situation and how you managed it.

Q9 Networks Inc. of Toronto and Calgary offers Internet data services, so 100% uptime is a critical consideration for the company. "If there's anything that goes awry, we want people to be able to respond," says Henning von Schmeling, Q9's director of human resources. He lists multiple indicators that can emerge from this one simple question: Did they panic in the situation? Did they act on incomplete information? Did they bring a team together in order to address the situation? Did they assume authority? Were they able to delegate responsibilities? Did they communicate up the chain of command and across departments? Did they prioritize? Did they implement damage control? And finally, did they do a post-mortem to see what went wrong, why it went wrong and how it could be averted?


8. When is it OK to lie?

"I want them to feel pain in answering that question," says Q9's von Schmeling, who likes to use it to assess the integrity of prospective sales staff. "I want to see that they're presented with a moral dilemma, and that they don't offer a glib answer like 'It's never OK.' I want them to try to define what the boundaries are. It's not the specific response; it's more how they communicate: are there pauses, and are they thinking about it before they answer?"


9. Describe the job you're applying for.

Self-evident, perhaps. But beware. "Sometimes the candidate might be very strong, but if their expectations of the job aren't accurate, we might end up with a mismatch," says Scotiabank's Russell.


10. ...And why are you interested in this position?

"There isn't really a wrong answer," to that question, Russell stresses. "It shows what are the drivers for that individual. If they're really excited that this is a job that will allow them to interact with customers and build relationships, that would excite us." As for AstraZeneca, "I ask them why they're interested in pharmaceuticals," says Garro. "Generally we get the right answers." Still, some candidates indicate they're primarily interested in the perceived stability of the firm, since many others are going through cutbacks. Q9 Networks tailors this question to the IT world as, "Do you have a computer at home and what do you use it for?" says von Schmeling. "If they were too much involved in doing programming, perhaps they're too focused on the technical side."


As this last question shows, behaviour-based interviewing can be adapted to any industry and any situation. It's simply a matter of asking the right questions.

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