From 1993 to 2002, Cadmus Communications (founded by Sarah Hood and Chris Malcolm in Toronto, Canada), functioned as a cross-cultural public relations firm providing media relations, event facilitation, client relations and other services. But today, Cadmus founding director Sarah B. Hood (M.A., University of Toronto) focuses on writing for magazines and for clients in the business and not-for-profit sectors.

Sarah B. Hood
Photo by Jonathan St. Rose

JOURNALISM
Sarah B. Hood has published hundreds of magazine articles in dozens of periodicals, including The Globe and Mail, Canadian Living, Canadian Business, enRoute, Spacing, Canadian Gardening, Toronto Life, Movie Entertainment and the U.S.-based Bicycling, and she writes the column "CurioCity" in The National Post, about Toronto oddities and minutia. She frequently covers such topics as hospitality and tourism; "green" industry; human resources and construction, but she particularly enjoys writing about the "Three Fs": film, food and fashion. She maintains Unknown Toronto, a blog about the lesser-known marvels of the city she lives in.

Click here for a complete list of periodicals to which she has contributed.

She has special expertise as an arts journalist, and has served as editor of three national publications about the performing arts, most recently for CanPlay. She currently edits the Visual & Performing Arts and Home & Style sections of the online magazine Suite101.com, and covers theatre and dance in Toronto weekly for Tandem magazine and monthly for WORD magazine. She has also written about the arts in such publications as Canadian Theatre Review, eye Weekly and NOW Magazine. She has received awards from the Canada Council and the Ontario Arts Council. She has been a finalist at the National Magazine Awards, and has served as the president of the Canadian Theatre Critics Association.

Sarah is the author of two books:

-Toronto, The Unknown City (with Howard Akler, Arsenal Pulp Press, 2003)
-Practical Pedalling, A Companion for Everyday Cycling in Toronto (Detour Publications, 1998)

She is also a contributor to:

-GreenTOpia (Coach House Press, 2007)
-Berlitz Pocket Guide: Toronto ed. Lesley Gordon (Apa Publications GmbH & Co., 2007)
-State of the Arts: Living with Culture in Toronto (Coach House Press, 2006)
-Insight City Guide: Toronto ed. Lesley Gordon (Apa Publications GmbH & Co., 2006)
-Contemporary Issues in Canadian Drama ed. Per Brask (Blizzard Publishing, 1995)

BUSINESS & NOT-FOR-PROFIT SECTOR WRITING
Sarah Hood has extensive experience as a writer of annual reports, speeches, publicity materials, newsletters, manuals and reports for such clients as:

Canadian Association of Accredited Mortgage Professionals (CAAMP)
City of Toronto
Deloitte & Touche
Elementary Teachers' Federation of Ontario
Ontario Arts Council
Professional Association of Canadian Theatres (PACT)
St. Stephen's Community House
Toronto Artscape
Toronto Theatre Alliance

LECTURING & PUBLIC SPEAKING
Sarah Hood lectures on writing, arts and culture in the Centre for Arts and Design at Toronto's George Brown College. She is often heard on CFRB 1010 radio, discussing little-known facts about the city of Toronto. She is available for seminars on these subjects, as well as media relations, cross cultural marketing and related topics. Past seminar clients include:

The Canadian Institute
Community Arts Ontario
Humber College's Public Relations Diploma Program
Ontario Cycling Association
Staff of Toronto youth employment centres

On the personal side, Sarah Hood is particularly passionate about gardening, textile crafts and cycling. She recommends the site Intersection Online for Toronto cycling information and the entertaining You Grow Girl for "secrets of the plant kingdom revealed". She also highly recommends a visit to the site of her mother, Montreal visual artist Noreen Mallory.