WPC?  P] 1jRŊ^B 1jS ܐ",i>gycBk\-.iz{~uB7.4Z!!FLUt^ӵ$z.hwFnrQP^"e{%Nj79Q5kqSAIByXg{MOz߶;سl]A`RJqRg?~iQ:><Χꇎ0=bm/B܋se8=^ztGk r<<+ 1g 0. 0N 0 0 U>$ AQb 0y 0Db D/ Bw@42FU W 0]U> 0]] 0Q D3i B* B* 1g"U>U>U>(%$,,K(Xxxxx,KXzXXXXzXXXzU#37;?CGKOSLinksLinksLinks../../course outlineWeb LinksBlack History Month ActivityLevel 1Level 2Level 3Level 4Level 5(3$ %!,,K(Xxxxx,KXwZXXXXwZXXXwZ  ( $ Figure  1  'dxd  I&mage <=8C HKKKK379;=?ACE6Web Page -- 12 G Media<meta<META NAME="Author" CONTENT="Barbara Falby"> <META NAME="GENERATOR" CONTENT="Mozilla/4.04 [en]C-NECCK (Win95; I) [Netscape]">x9 Z6Times New Roman RegularX($ c:\Corel\Office7\Template\Web\wblank.wptxhH  Z&Times New Roman#37=CIOU[a1.1.1.1.1.1.1.1.(SMS^$55 xX (2  0  .3  0  55 xX($(>>$@XEXXX@ X@XE@XEXXX@ X@XE(55*$5555~ &Times New Roman"# $%C<<CLevel 1Level 2Level 3Level 4Level 5(3$ %!,,K(Xxxxx,KXwZXXXXwZXXXwZ  ($$   1  &&' dxdP Pd  UEUQ(13|xX(K>$ XEXXX X XE  > XEXXX X XE~ &Times New Roman(K>$.XEXXX. !X.XE  >.XEXXX. !X.XE(K>$AXEXXXAXAXE  >AXEXXXAXAXECourse OutlineLevel 1Level 2Level 3Level 4Level 5Level 1Level 2Level 3Level 4Level 5Level 1Level 2Level 3Level 4Level 5=COURSE~19:9:'dxd&0 d d&0 d dCourse OutlineBook Club#37=CIOU[a1.1.1.1.1.1.1.1.~ &Times New Roman~ &Times New Roman  #"K(XxxxxKFXwZXXXFXwZXXFXwZ  ݛC  #C Marks:  WritingFolder-responsejournal, 44 learninglog25% Oralpresentations,participation,groupwork15% HomeworkAssignments15%Tests,quizzes15% Essay15% Exam15% Ё xhH  Z&Times New Roman %!,,K(Xxxxx,KXwZXXXXwZXXXwZ  ݛM   M   ݀M   M^   MARCGARNEAUCOLLEGIATEINSTITUTE M   M   M   MN   Semester2-February-June2000 M   M   M   M>   M   M      12GMediaStudies  pD C  ##?C ^ 5xxx5 xX   ^~ (23  Ԉ0    47   5  CourseOutline6k  7 ^~݌(#(# ЌR/XxxXLcR Xx  ^~݌(#(# R/XxxXL;R Xx  C  ##C ^ 5$xxx5 xX  ^  (23  Ԉ0    AcceptableUseAgreement񀀀C  ##C ^ 5$xxx5 xX  ^s  (23  Ԉ0    񀀀4 <  5  WebLinks6R f   7 ^s ݌(#(# ЌR/XxxXLlR Xx   ^ 5 xxx5 xX  ^  (23  Ԉ0    4   5  BlackHistoryMonthActivity6    7  Ԁ^ / ݌l(#(# ЌR/XxxXLc XR Xx   ^ 5 xxx5 xX  ^  (23  Ԉ0    % , BookClub%,Ԁ4   5  6  7 >NovelStudyActivity^ y݌ X(#(# ЌR/XxxXLSp D R Xx   ^ 5 xxx5 xX  ^ (23  Ԉ0    ݢAdbustersactivity^ ݌p D (#(# ЌR/XxxXLC\ 0 R Xx   ^ 5 xxx5 xX  ^/ (23  Ԉ0    AdvertisingCampaign񀀀42   5  60D  7 rԀ^/݌\ 0 (#(# ЌR/XxxXLH  R Xx   4   5  ԁCOURSEOUTLINE6  7    ManyofyouaretakingthiscourseasyourfifthEnglishcreditandhopetoimproveyourEnglishskills,besideslearning X  aboutMEDIAandhowitshapesyouandsociety.BecausethestudyofMEDIAreliesgreatlyoncurrentinformation.,wewillexaminemanyissuesinthenews.Becomeawareofwhatishappeningaroundyouinadvertising,television,dailynews,film,etc.andshareyourfindingsinclass.Throughoutthesemesteryouwillbecompletingmanywrittenassignments,participatinginclassdiscussionsandbecominganintegralmemberofourclass.EachindividualMUSTcontributetothecoursethroughdiscussionofpersonalreading,viewingandthinking. D 1.INTRODUCTIONTOTHEMEDIA--defined |P Ё-asabusiness Ё-keyconcepts  2.THENEWS-newspapers 4 Ё-broadcasts Ё-currentpublications/issues-stereotyping,genderandracialbias,hatecrime  3.ADVERTISING-print-genderportrayal  Ё-television  4.TELEVISION-formats  Ё-effects Ё-violence Ё-stereotypes󀀀 $ 5.POPULARCULTURE-defined \ Ё-effectsuponyouthtoday H  6.FILM/VIDEO-types !T  Ё-asavisualstory Ё #!" 7.THEINTERNET 8$ ## Ё $#$ 8.ESSAY-750to1000words 0&%% Ё-basedontopicsexploredinclass Ё '&' Videos:TheGodsMustbeCrazy ('( ЁBestTVCommercials )() StillKillingUsSoftly *)*  MediaTelevisionclips $,*+ i!E83#h Xl `E,l p D H, i ,   Ё \ 0  Ё 4    5  MediaWebSites6  7 ,     News  l@   www.canoe.ca-dailyfrontpagenewsinmostofCanada'snewspapers  X,  Radio,TV    www.radio.cbc.ca-TheCanadianBroadcastingCorporation'sHomehomepage  |  CableintheClassroom:     http://www.chumcity.com/events/cable/-     www.cableducation.ca     Museums  H   www.rom.on.ca-TheRoyalOntariomuseum  4   www.ago.on.ca-TheArtGalleryofOntario      www.tpl.toronto.on.ca-TheTorontoPublicLibrary     Advertising  pD  http://adbusters.org/campaigns/  \0  BlackHistorySites    http://www.afroam.org/history/Robinson/intro.html    http://www.msstate.edu/Archives/History/USA/Afro-Amer/dream.king    http://www.webcorp.com/civilrights/martin.htm  t H  http://www.stanford.edu/group/King/  !   http://ww2.csusm.edu/Black_Excellence/pg_Individuals.html  <#"  http://www.lib.lsu.edu/lib/chem/display/alphabetic.html  $t#  http://ww2.csusm.edu/Black_Excellence/pg_eras_periods.html  &$  http://www.kn.pacbell.com/wired/BHM/AfroAm.html  h'<&   H/. Ё 4    5  BlackHistoryMonthActivities6&&  7 p'  ,  CanadianBlackHistorySites    1.Typewww.ciaccess.com/~jdnewby/morehistory.htm  h<  WhatwasaruleforlandsoldintheElginSettlement?    2.Whatwasthereasonfortheserules?  0  3.ChooseagraduatefromRev.King'sSchool.Writehisnamebelowandlistoneofhis h achievements.   T  Name:     Achievement:     4.DescribeJohnBrown'sconnectionwithCanada.  4    5.GivetworeasonswhyweneedtostudyBlackHistory.Giveexamplestoexplain.  l   6.Typewww/da/ca/~acswww/grwwnbhm.html     GivetworeasonswhyweneedtostudyBlackHistory.Explainthosereasonswith `4  examples.  L    http://www.library.dal.ca/ssh/blacksub.html    http://www.afroam.org/    http://www.afroam.org/history/history.html  xL  http://www.ednet.ns.ca/educ/museum/arch/blackns.htm-  WhydidBlackscometoNovaScotia?  @  http://is.dal.ca/~bcichair/history1fm.html  x  http://is.dal.ca/~bcichair/history1fm.html-  Name3inventionsmadebyblackinventors.Givethenamesforeachinventor.  l@ Ё 7.Typewww.webcorp.com/civilrights/mlkfr.html    ListentoaclipofMartinLutherKing'sspeechandwriteafavouritequoteorquotations  ! here.   "   8.Typewww.lib/su.edu/lib/chem/display/alphabetic.html  t#H"  ChooseoneAfro-Americanscientistandwrite2importantfactsyoulearnedabouthimor `$4# her.  L% $  http://www.yorku.ca/admin/cawc/aconline/writers/history.html-chooseoneAfricanwriter &% youwouldliketoread.  'p&  http://www.yorku.ca/admin/cawc/aconline/acsplash.html-Africanculture  )' Ё Bonus:  P+$*!  Typeww2.csusm.edu/Black_Excellence/pg_Individuals.html  <,+"  Findanadditionalheroandwritehisnameandwebaddresshere.Bepreparedtodefend -t,# yourchoiceinclass.  .`-$  x/L.% 1AXEXXXwZAXAXE    1Ƽ1  4>   5  BookClub6F2Z2  7 2 󀄀NovelStudy1Ƽ1(2  2Ԍ , ЌiAXwZXi  PersonalReadingAssignmentforLearningLogandClassPresentation  < 1.Selectyourbookcarefully.Readthefirstfewpagesbeforedecidingtosignitout.Rememberthatyouwillbespendingafairamountoftimeonit.Youmayreadabookanddecidetoreadanotherforyourpresentation.Includeitandallofthebooksyoureadthisterminyourlearninglog.Youmayusethesetocommentonyourbookforcomparisonandcontrastpurposes;eg"Ilikedthisonebetterthanthatbookbecause..."Youmayincludeyourreasonsfornotpresentingacertainbooktotheclass.2.Youmaypresentmorethanonebook.3.Inyourlearninglog,trytocoverthefollowingtopics:C  ##C ^ 5 xxx5 xX  ^6 (23  Ԉ0    WhyIlikedthebookorwhyIdidnotlikeit.^67݌ (#(# ЌR/XxxXL3R Xx   ^ 5`4xxx5 xX  ^X8 (23  Ԉ0    Aproblempresentedinthebook^X88݌ (#(# ЌR/XxxXL3R Xx   ^ 5L xxx5 xX  ^: (23  Ԉ0    Asolutionfortheproblem^::݌ (#(# ЌR/XxxXL3R Xx   ^ 58 xxx 5 xX  ^; (23  Ԉ0    CharactersIlikedandwhy^;#<݌(#(# ЌR/XxxXL3 R Xx   ^ 5$xxx 5 xX  ^I= (23  Ԉ0    CharactersIdidnotlikeandwhy^I==݌(#(# ЌR/XxxXL3l R Xx   ^ 5xxx 5 xX  ^> (23  Ԉ0    HowandwhyIwouldchangetheending(optional)^>r?݌l(#(# ЌR/XxxXL3X R Xx   ^ 5xxx 5 xX  ^@ (23  Ԉ0    ThingsIlearnedthatIcanuseinmyownlife-thingsIlearned^@,A݌X(#(# ЌR/XxxXL3pD R Xx   ^ 5xxx 5 xX  ^yB (23  Ԉ0    WhyIwouldrecommendthisbook^yBB݌pD(#(# ЌR/XxxXL3\0 R Xx   ^ 5xxx5 xX  ^"D (23  Ԉ0    Whythisbookispopular^"DD݌\0(#(# ЌR/XxxXL3HR Xx  DateDue:  $ C  #C * 5\xxx5  *,F  Marks:20mks(2mkseach+4mksforselection)*,FF݌̌R/XxxXL3tHR   * 5xxx5  *QG  Presentation:10mks*QGG݌̌R/XxxXL3`4R   * 5xxx5  *[H  Total:30mks*[HH݌̌R/XxxXL3L R   * 5xxx5  *]I   Ё  *]II݌ $ ЌR/XxxXL3@ R  D@XEXXXwZ@ X@XE  J  JJ݌ "@ XwZX"   .-% ТADBUSTERSASSIGNMENT TotalMarks:145marks ,   LogontotheAdbusterswebsite, www.adbusters.org andanswerthefollowingquestions.Please  notethatsomequestionsfromSectionsB,C&Drequirelongeranswersthanothers.Youmayberequiredtofinishtheseafteryouhaveloggedoff. A.BuyNothingDayCampaign:   1.GivethedateforBuyNothingDay.(1mk) d8 2.Whatisitspurpose?Explainwhyitsoriginatorsconsideritanimportantconcept.(2mks)3.FindaquotefromanarticleaboutBuyNothingDay.Writeitbelowandthenameoftheperson ,  quoted.(2mks)4.Webaddressforquote(1mk) | P  5.Bibliographicinformationforthearticlewherequoteisfound:(4mks)AuthorTitle D  MagazineorNewspaperDate |  6.Howmanyquestionsareonthechecklistforshopping?Printthelistanddiscuss(later)whichoneyoualreadyuseandwhy.(3mks) \0 7.HowmuchmoredoestheaverageAmericanconsumethan:aMexican?aChinese?anEast  Indian?(3mks)8.Name 2 othercountriesbesidesCanadaandtheU.S.whichparticipateinBuyNothingDay.(2  mks B.SpoofAds: (Longeranswers) d8 1.Explainwhatoneofthespoofadsmeanstoyou.Write25wordsormore.(4mks)2.Lookatthetobaccoads.Examine one andtellwhatyouthinkAdbustersistryingtosay.(4 0 mks)3.Lookatthealcoholads.Chooseoneandtellwhyyouthinkitisorisnoteffective.(4mks)4.List 5 foodproductssoldbytobaccocompanies.(5mks)1.   2.3.4. P"$! 5. #"  C.Television:  %# 1.HowmanylargecorporationscontrolTV?Listthem:(3mks) |&P% 2.WriteoneTVstatistic.(1mk) '& 3.WhenisTVturnoffweek?(1mk) D)( 4.WhywouldpeoplewanttoturnofftheTV?(5mks) D.CreativeAssignment:   ,*! Inyourgroup,usingtheoutlineprovided,planyourownAdbustersadcampaignORplanyouradvertisingcampaignforaspecificproduct.(100mks)SeetheCreateanAdCampaignhandout. /.$   Ӏ Namesofyourgroupmembers:  , X@XEXXXwZ@ X@XE  X  CreateanAdCampaignXY݌ h Ќ"@ XwZX"  Timelines:DateDue:April17    April341. a) Chooseyourproduct. l@ 25mksb)Designalogoforyourproduct.  Ѐc)Decideonyourbigideaoradvertisingconcept.(5075words) 8   򀀀2 .a)Decideonyourtargetmarket:21mksa)children򀀀󀀀b)teenagers򀀀c)  p  youngsingles򀀀󀀀d)youngmales򀀀e)youngfemales򀀀󀀀f)youngmarrieds򀀀g)  `  middleage򀀀h)seniors򀀀 x L   򀀀 b)Describe3marketingstrategiesorimages,etc.youradwillusetoappealtothismarket.   Ѐ(5075words)    Ѐ3. Decideonthetypeofmediayouwilluseforyourad.1mk 0  Ѐa)print(magazines,newspapers,localnewspapers,etc.)򀀀 l  b)flyers򀀀   c)telemarketing򀀀 `4 d)radiospots򀀀  e)TVspots򀀀 ( f)filmspots򀀀 ` g)other򀀀   April7  T( 24mks 4. Budget.Decidehowmuchyouwillspendonthefollowing.Youmustdosome  researchphoningnewspapers,radiostations,magazinesorTVstationstofindouthowmuchplacinganadwillcost.Amountof$  writers򀀀 `!4  graphicartists򀀀󀀀Nameofcompanyused򀀀 "! marketingsurvey򀀀󀀀Newspaper(s)used򀀀 ($" newspaperspot򀀀 %`$ magazinespot򀀀 &% TVspots򀀀󀀀Primetime?򀀀 T((' flyers򀀀󀀀Costofpaperandprinting򀀀 )( film򀀀󀀀Webserver򀀀񀀀other򀀀 +) other񀀀 +)  Total5.Writethecopyfortheadasitwillbeshowninamagazineornewspaperorradioor ,T+  flyers.IfTV,writeastoryboard.񀀀MarkingScheme:Total100mkslogo10mkstarget&appeal20mksadcopy30mkstypeofmedia1mkbudget24mksbigidea15mks  cost򀀀󀀀 40/#  5. Writethecopyfortheadasitwillbeshowninamagazineornewspaperorradioorflyers.If -,! TV,writeastoryboard. MarkingScheme:Total100mks  .-" logo10mkstarget&appeal20mksadcopy30mks @0/# typeofmedia1mkbudget24mksbigidea15mks  ́ Ё Ё Ё Ё Ё Ё Ё Ё Ё